Home › Sukam Apps CRM › Hotel Industry

Hotel CRM for Corporate Sales, Banquets & Weddings

Every direct booking lead, banquet inquiry, corporate account and payment follow-up in one place. Sukam Apps CRM helps hotels, resorts, banquet halls and homestays across India capture website and OTA leads, convert more events, follow up travel agent allotments and send automated WhatsApp messages to every guest.

Banquet & wedding pipelineCorporate rate contractsPayment follow-ups
Our clients

Trusted by Industry Leaders across India

From fast-growing local businesses to national brands, teams in manufacturing, education, immigration, healthcare and finance run their sales on Sukam Apps.

The problem

Where Hotels Lose Revenue Outside the Front Desk

Rooms are managed in your PMS. But banquet inquiries, corporate accounts and dues are usually managed in diaries, Excel and WhatsApp.

✕ How it works today✓ With Sukam Apps CRM
Wedding and party inquiries (such as Instagram, Google Business calls, Justdial, or the reception diary) are forgotten—in wedding season, dates go unfollowed and the party books another banquet.
Sukam Apps CRM auto-captures website, Instagram lead ad and Justdial inquiries within 3 seconds, logs date, pax and budget, and sets follow-up reminders.
Corporate rate contracts (such as Excel sheets of rates for IT companies, pharma firms, or banks) expire without renewal—the company books its next stay at a new hotel.
The sales team gets renewal reminders and tasks for every contract, with full account history visible in the CRM.
Payments from companies and travel agents (such as Tally ledgers, GST invoices, or the accountant’s Excel sheet) stay pending for months—follow-up depends on memory and cash flow suffers.
Sukam Tally On Cloud syncs outstanding into the CRM, and automated payment reminders go to companies and agents on WhatsApp/SMS.
Sales team field visits (such as to corporate offices, travel agents, and wedding planners) are reported only by phone—no one knows who went where and leads stay on paper.
Every visit is logged on the mobile app with GPS check-in, photos and notes, and the manager receives a daily report.
Guest complaints and feedback (such as Google reviews, MakeMyTrip/Booking.com reviews, or the front desk register) go unaddressed—unhappy guests never return and bad reviews stay online.
Every complaint becomes a ticket with owner and SLA, and the manager receives alerts until it is closed.
Festival and wedding-season offers (such as Diwali, Lohri, or New Year packages) are sent one by one from staff’s personal WhatsApp—half the past guests never receive them.
WhatsApp Cloud API sends offers to past guests and companies saved in the CRM, with follow-up reminders set for interested guests.
How it works

How Sukam Apps CRM Works for Hotels & Banquets

From first inquiry to repeat business.

Inquiry

Calls, walk-ins, website, Instagram and wedding portals in one list.

Proposal

Room, banquet and menu packages as quotation. Site visit and tasting scheduled.

Confirm

Advance, contract and event details. Tasks for kitchen, decor and front office.

Collect

Balance payment and corporate dues followed up with reminders.

Retain

Feedback, anniversaries and festive offers to bring guests back.

Features

CRM Features for Hotels, Resorts & Banquets

Built for the sales and events team, alongside your existing PMS.

Banquet & Wedding Pipeline

Track every inquiry with date, pax, venue and budget, from site visit to confirmed event.

Corporate Accounts & Rate Contracts

Company-wise contacts, negotiated rates, validity and room-night business.

Group & MICE Bookings

Conferences, tour groups and MICE events with room blocks and requirements.

Packages & Quotations

Room, banquet and menu packages as professional quotations with GST.

Payment Follow-ups

Advance, balance and corporate credit dues with automatic reminders.

Sales Visits with GPS

Sales managers log corporate and travel agent visits with GPS check-in.

Guest Feedback & Complaints

Capture feedback, resolve complaints as tickets and request reviews.

WhatsApp Campaigns

Festive offers, wedding season packages and anniversary wishes to past guests.

Use a Sukam Cloud IVR number for reservations and banquets so no call is missed, run WhatsApp campaigns through the official API, and let the team make calls from the Mobile App For Telecaller with every call recorded.

Bookings & guest messaging

Direct Bookings, Banquets and Guest Messaging in One CRM

More direct bookings and fewer missed events start with answering every enquiry fast and following up on time. Sukam Apps CRM does both, for properties of every size across India.

Direct Website & OTA Leads

Every booking enquiry, tracked. Capture enquiries from your website, Google Business Profile, Instagram, Facebook and calls in one inbox, and follow up OTA guests so they book direct next time.

Banquet Bookings & Event Follow-ups

No date left unfollowed. Track every wedding, party and conference enquiry with event date, pax, menu and budget, with reminders for site visits, proposals and advance payments.

Room Allotment & Inventory Follow-ups

Allotments that actually convert. Track travel agent and corporate allotments, group blocks and release dates, so your sales team follows up before rooms go unsold. Your PMS keeps running rooms and billing.

Automated Guest WhatsApp Messages

Guests informed at every step. Send booking confirmations, pre-arrival messages with directions and check-in details, and post-stay feedback requests automatically through the official WhatsApp Business API.

Before & after

What Changes for Your Sales & Events Team

Without CRMHow it works today

  • Inquiries written in a diary at the reception
  • Corporate contracts renewed only when a company calls
  • Dues followed up when accounts reminds sales
  • Past guests never contacted again
  • GM gets updates only in meetings

With Sukam Apps CRMWhat changes

  • Every inquiry tracked till confirmed or lost
  • Renewal reminders before contracts expire
  • Payment reminders on due dates
  • Regular offers to past guests and companies
  • Live dashboard of inquiries, events and revenue
Who uses it

Who Uses Sukam Apps CRM in Hospitality

Business HotelsResortsBanquet Halls & Marriage PalacesBoutique HotelsHotel ChainsDestination Wedding VenuesFarmhouses & Event VenuesRestaurants with Party HallsService ApartmentsTour & Travel OperatorsHomestays & Guest Houses
Integrations

25+ Integrations to the tools you already use

Sukam Apps CRM connects with the lead portals, WhatsApp, cloud telephony, email, accounting and automation tools Indian businesses run on. Leads, calls and invoices sync automatically, so your team works from one screen.

  • Lead portals
  • WhatsApp & social
  • Cloud telephony
  • Email
  • Accounting
  • Automation
Connected ecosystem

Everything a Hotel Industry Business Needs, Connected

CRM, calling, WhatsApp and accounting on one platform. No copy-paste between five different apps.

FAQ

CRM for Hotel Industry: Frequently Asked Questions

What does a CRM for hotels do?

It manages the sales side of a hotel: banquet and wedding inquiries, corporate accounts, group bookings, quotations, payment follow-ups, guest feedback and marketing campaigns.

Does it replace our PMS?

No. Sukam Apps CRM works alongside your property management system. The PMS runs rooms and billing, the CRM runs sales, events and follow-ups.

Can we track wedding and banquet inquiries?

Yes. Each inquiry is saved with event date, pax, venue and budget, and moves through site visit, proposal, advance and confirmation.

Can we manage corporate rate contracts?

Yes. You can save company-wise rates, validity and contacts, and get reminders before contracts expire.

Can we send offers to past guests on WhatsApp?

Yes. You can run WhatsApp campaigns for festive offers, wedding packages and anniversaries through the official WhatsApp API.

How quickly can we start?

Most hotels start within a few days after we set up stages, packages and users and train your sales team.

Can we capture direct website and OTA booking leads?

Yes. Enquiries from your website, Google Business Profile, Instagram, Facebook and phone calls land in the CRM automatically, and guests who booked through OTAs can be saved and followed up so they book direct on their next stay.

Can we send automated WhatsApp messages to guests?

Yes. Through the official WhatsApp Business API you can automatically send booking confirmations, pre-arrival messages with directions and check-in details, and post-stay feedback requests.

Can we track travel agent allotments and group blocks?

Yes. You can save agent and corporate allotments with room counts and release dates, and get reminders to follow up before the release date, while your PMS continues to manage live room inventory.

Do you work with hotels and homestays across India?

Yes. Sukam Apps CRM is cloud-based, and we onboard, train and support hotels, resorts, banquet halls and homestays across India online and over the phone, from our head office in Jalandhar, Punjab.

Book More Events and Never Miss a Corporate Renewal

See Sukam Apps CRM set up for a hotel, resort or banquet business. Free demo, no commitment.

1,500+Businesses supported
12,000+Active users
15+Years experience