A customer fills your website form, taps your Click-to-Call button, or responds to your Facebook or Instagram ad. Within seconds your staff member’s phone rings, and the moment they answer, the customer is connected. No dialling, no copying numbers, no “I’ll call later”.
Most enquiries are sent to more than one business. Whoever calls first gets the conversation.
Average time US companies took to respond to a web lead, in a study of 2,241 companies. Harvard Business Review, 2011
Of the companies in the same study never responded to the web lead at all. Harvard Business Review, 2011
Leads contacted within 5 minutes were far more likely to qualify than leads contacted after 30 minutes. Lead Response Management Study (MIT and InsideSales).
The gap is rarely interest. Someone has to notice the enquiry, find the number and dial it. Click-to-Call removes all three steps.
The whole flow runs on its own. Your team only has to answer the phone.
They tap the Click-to-Call button, leave their number in a form, or send an enquiry from an ad. Complaints can trigger a call too.
The call goes to the right person by department or skill, so sales leads reach sales and complaints reach support. Nobody picks up to an empty line.
As soon as your staff member answers, a second call reaches the customer and both are joined. The call is logged on the lead in the CRM.
Your team can also call any lead with one click from the CRM lead screen, without typing the number.
Add Click-to-Call wherever your customers find you. Every source ends in the same place: a call and a lead in your CRM.
The call goes out while the customer is still on your page or app.
Your staff member answers first, so the customer always hears a person.
Send each enquiry to the right department or person automatically.
Every call is tracked and recorded for quality checks and review.
Play your own greeting in the customer’s language, with custom hold music.
Customer and staff don’t see each other’s personal numbers.
Time, duration and outcome sit on the lead record in Sukam CRM.
Add the calling widget to your website or app, or connect through the API.
Call loan and policy enquiries back at once, with number masking to keep both sides private and every lead tracked.
Admission enquiries arrive in bursts. Counsellors connect with each new student in seconds, and every call is monitored.
Connect customers with delivery or field staff in real time without sharing anyone’s personal number.
Property portal and ad enquiries go cold fast. Call the buyer while they are still looking.
A student enquiring at night is comparing several offices. The first to call usually gets the visit.
Answer complaints with a call instead of an auto-reply, which is where most customers are won back.
The difference is where the call ends up, and who helps you when something goes wrong.
| Standalone callback widget | Sukam Apps Click-to-Call | |
|---|---|---|
| Where the lead lives | In the telephony tool, exported or synced to a separate CRM | The lead, the call and the follow-up are in one CRM |
| Lead sources | Usually the website only | Website, app, Facebook, Instagram, WhatsApp API, Google Forms, CRM and complaints |
| After the call | A call record in a separate dashboard | Call logged on the lead with the next follow-up |
| Support | Two vendors to call when something breaks | One dedicated support person at Sukam Apps |
| Setup and training | Self-serve | In person in Punjab, Chandigarh and Haryana; online across India |
Already using Cloud IVR or a call centre? Click-to-Call works alongside it. See Sukam Cloud IVR and Sukam Apps CRM.
Click-to-Call lets a customer reach your business instantly. They tap a button or leave their number on your website, app, social page, WhatsApp or form, and within seconds the system calls your staff member and then connects the customer.
Your staff member is called first. Only when they answer does the system call the customer and join the two, so a customer never picks up to an empty line.
Within seconds of the enquiry arriving, instead of whenever someone notices it in an email or a spreadsheet.
Yes. Your team can call any lead with one click from the lead screen in Sukam CRM, without typing the number, and the call is logged on the lead.
Yes. A lead from a Facebook or Instagram form can create the lead in the CRM and trigger the call straight away.
Yes. Calls are tracked and recorded, and each call is logged on the lead with its time and duration.
No. Click-to-Call works alongside your Cloud IVR or call centre setup and connects your calls to the CRM.
Book a demo and we’ll trigger a live call from a test enquiry on your own website form or ad.