When businesses compare CRM software, they often focus on the price per user. However, the subscription fee may not be the only cost involved.
To make a sensible decision, calculate the total cost of using the CRM—not just the advertised price.
1. Check the Subscription Cost
Find out whether the price is charged monthly or annually. Calculate the cost according to the number of users who actually need access.
For example, if 15 employees need CRM access, calculate the cost for all 15 users rather than looking only at the price for one user.
2. Ask About Setup and Integration
Some businesses need help configuring their sales process, importing data or connecting the CRM with other systems.
Ask the vendor whether these services are included or charged separately. Also check whether any integration requires an additional subscription.
3. Include Training and Staff Time
Your team will need time to learn the system and update customer records. During implementation, some employees may need additional support.
Training and staff time are important considerations, even when they are not listed as separate software charges.
4. Check Ongoing Support
Ask what support is included, how issues are reported and whether additional assistance costs extra.
Compare vendors using the same requirements so you can understand the real difference in cost.
Conclusion
The cheapest CRM is not always the most economical choice. A suitable CRM should fit your budget, support your business process and be practical for your team to use.
Before purchasing, prepare a simple comparison of subscription, setup, integrations, training and support costs.
Need help choosing or setting up the right CRM? Talk to the Sukam Apps team.
