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Real Estate CRM for Builders, Developers & Brokers

Every portal lead called, every site visit tracked, every booking followed through. Sukam Apps CRM helps builders, developers, real estate brokers and channel partners across India auto-sync leads from 99acres, Magicbricks and Housing.com, match buyers to the right properties, send WhatsApp brochures automatically and convert more site visits into bookings.

Auto lead assignmentSite visit trackingPayment milestones
Our clients

Trusted by Industry Leaders across India

From fast-growing local businesses to national brands, teams in manufacturing, education, immigration, healthcare and finance run their sales on Sukam Apps.

The problem

Why Real Estate Leads Do Not Convert

Property buyers enquire with many projects at once. Speed of response and discipline of follow-up decide who gets the booking.

✕ How it works today✓ With Sukam Apps CRM
Inbound leads from ad campaigns and portals (such as Facebook, Instagram, Google Ads, IndiaMART, TradeIndia, Justdial, 99acres, Magicbricks, or the website) receive delayed callbacks—by then, the prospect has already moved on to a competitor.
Sukam Apps CRM auto-captures and distributes leads to the right salesperson within 3 seconds, triggering instant mobile alerts and sending an automated WhatsApp brochure to the prospect.
The same buyer (such as one inquiry via 99acres, Magicbricks, Housing.com, and Facebook) gets called by three different salespeople—the buyer is annoyed, blocks the number, and the project’s reputation suffers.
Instant round-robin assignment gives every lead one fixed owner, and role-based access shows the team who owns it.
Site visits (such as a “we’ll come Sunday” call, a broker’s diary, or a WhatsApp location pin) are planned but never followed up—the buyer books in another project.
Site visits are scheduled in the CRM, buyers get automated WhatsApp reminders, and a follow-up task is set for post-visit feedback.
Channel partners argue over who sourced the lead (such as a broker’s WhatsApp screenshot, a phone call, or a buyer who walked into the site directly)—brokerage disputes follow and partners stop selling the project.
Every lead’s source, entry time and owner are recorded automatically, and role-based access lets each channel partner see only their own leads.
Inventory status (such as the manager’s Excel sheet, a printed price list, or the site office board) is not visible live to sales—sold flats get offered again and customers are upset.
Unit-wise availability shows live on the dashboard; role-based access lets sales view it while only the manager updates it.
Payment milestone demands (such as slab casting, possession, or registry dues) go out late from the accountant’s Excel sheet—payments are delayed and construction cash flow stalls.
Automated payment reminders go to buyers on WhatsApp/SMS at every milestone, and Tally sync shows payments received.
How it works

How Sukam Apps CRM Works for Real Estate

From the first ad click to the final payment.

Capture

Leads from Facebook and Instagram ads, website, portals and calls.

Qualify

Budget, location, BHK and timeline recorded on the first call.

Site visit

Visit scheduled with reminder, check-in at site and feedback.

Book

Unit blocked, booking form and booking amount recorded.

Collect

Payment plan with milestone reminders till possession.

Features

Real Estate CRM Features

For builders, developers, brokers and channel partners.

Lead Capture & Auto-assign

Leads from ads, website and portals auto-assigned by project or round robin.

Requirement Matching

Save budget, BHK, location and timeline and filter the right buyers for each project.

Site Visit Management

Schedule visits, send location on WhatsApp, check in at site and record feedback.

Channel Partner Management

Broker registration, lead ownership with time stamps and commission tracking.

Inventory & Unit Status

Tower, floor and unit status: available, blocked, booked, visible to sales.

Booking & Payment Milestones

Payment plans with milestone reminders and receipt records.

WhatsApp Brochures & Videos

Share brochures, price sheets and walkthrough videos in one tap.

Project-wise IVR Numbers

Separate Sukam Cloud IVR numbers per project or ad to see which source brings buyers.

Every call from the office or the Mobile App For Telecaller is recorded and linked to the buyer, bulk WhatsApp and SMS go out for launches and offers, and Saaransh AI Business Insights shows which objections are stopping site visits from turning into bookings.

Portal leads & site visits

Portal Leads, Site Visits and Property Matching on Autopilot

Property buyers enquire on several portals at once and go with whoever calls first. Sukam Apps CRM makes sure your team is first, every time.

Portal Lead Auto-Sync

Every portal lead in seconds. Leads from 99acres, Magicbricks, Housing.com, Facebook ads and your website land in the CRM automatically and are assigned to the right sales executive by project or location.

Site Visit Tracking

From scheduled to booked. Schedule site visits, send reminders to the buyer and the sales executive, capture visit feedback and track revisits, so no interested buyer goes cold after a visit.

Buyer Requirement Matching

The right property for every buyer. Save each buyer’s budget, location, BHK and possession timeline, and instantly see the matching units or listings to share with them.

Automated WhatsApp Brochures

Brochures sent before the buyer forgets you. Project brochures, price sheets, floor plans and walkthrough videos go out automatically through the official WhatsApp Business API as soon as a lead comes in.

Before & after

What Changes for Your Sales Team

Without CRMHow it works today

  • Leads downloaded from portals and shared on WhatsApp
  • No record of who called whom and when
  • Site visit feedback lost after the visit
  • Inventory checked by calling the office
  • Payment reminders sent manually

With Sukam Apps CRMWhat changes

  • Leads assigned automatically in minutes
  • Every call recorded and linked to the lead
  • Visit feedback and next action saved
  • Live unit availability for every salesperson
  • Automatic milestone reminders to buyers
Who uses it

Who Uses Sukam Real Estate CRM

Builders & DevelopersReal Estate BrokersChannel PartnersPlot & Township DevelopersCommercial LeasingCo-working SpacesProperty Management CompaniesNRI Property ServicesReal Estate Marketing AgenciesFarmhouse & Villa Projects
Integrations

25+ Integrations to the tools you already use

Sukam Apps CRM connects with the lead portals, WhatsApp, cloud telephony, email, accounting and automation tools Indian businesses run on. Leads, calls and invoices sync automatically, so your team works from one screen.

  • Lead portals
  • WhatsApp & social
  • Cloud telephony
  • Email
  • Accounting
  • Automation
FAQ

CRM for Real Estate: Frequently Asked Questions

What does a real estate CRM do?

It captures leads from all sources, assigns them to sales, tracks calls and site visits, manages inventory and bookings, and sends payment milestone reminders, all in one system.

Can Sukam Apps CRM capture leads from Facebook ads and property portals?

Yes. Facebook and Instagram lead ads and website forms come in automatically, and portal leads can be brought in through email or API.

Can we track site visits?

Yes. Visits can be scheduled with reminders, sales can check in at the site, and feedback and next action are saved on the lead.

Can we manage channel partners?

Yes. Channel partners can register leads with time stamps so ownership is clear, and commissions can be tracked.

Can we track unit inventory and bookings?

Yes. You can manage tower, floor and unit status and record bookings with payment plans and milestones.

Will every sales call be recorded?

Yes. Calls through Sukam Cloud IVR or the Mobile App For Telecaller are recorded and linked to the buyer’s record.

Do leads from 99acres, Magicbricks and Housing.com sync automatically?

Yes. Leads from 99acres, Magicbricks, Housing.com, Facebook and Instagram ads and your website come into Sukam Apps CRM automatically, with the source tagged, and are assigned to the right sales executive within seconds.

Can the CRM match properties to buyer requirements?

Yes. Save each buyer’s budget, preferred location, configuration and possession timeline, and the CRM shows matching units or listings so your team can share the right options quickly.

Can brochures and price sheets be sent automatically on WhatsApp?

Yes. Through the official WhatsApp Business API, project brochures, price sheets, floor plans and videos can be sent automatically when a new lead comes in or after a site visit.

Do you work with builders and brokers across India?

Yes. Sukam Apps CRM is cloud-based, and we onboard, train and support builders, developers, brokers and channel partners across India online and over the phone, from our head office in Jalandhar, Punjab.

Turn More Leads Into Site Visits, and Site Visits Into Bookings

See Sukam Apps CRM set up for a real estate project or brokerage. Free demo, no commitment.

1,500+Businesses supported
12,000+Active users
15+Years experience