Exotel is a large cloud communication and AI contact-centre platform. Sukam Apps (HQ Jalandhar, since 2011) serves businesses across India with cloud IVR and its own CRM and supports you in person. Here is an honest look at where each one fits, and how you can use both together.
ExotelCloud communication platformWritten by Sukam Apps. Exotel details come only from its official website, checked on 6 November 2026, and may change. All trademarks belong to their owners.
You do not have to choose one or the other. Keep your Exotel numbers and IVR, and connect them to Sukam Apps CRM so every call lands on the right lead.
| Exotel | Sukam Apps | |
| Best fit | Mid-size to large businesses and contact centres | Growing businesses across India that want calling, CRM, WhatsApp and SMS from one company |
| IVR & call flows | IVR menus, visual call-flow builder, smart routing (as per official site) | Multi-level IVR, routing to staff, missed-call handling and call recording, built and changed for you by our team |
| AI | AI voice and chat agents; official site claims up to 75% containment | Sukam Apps Saaransh Reporting: AI call summaries and sales-coaching reports, plus Saaransh AI Business Insights |
| CRM | Integrates with CRMs; site mentions 150+ integrations | Own CRM for Sales, Marketing and Helpdesk: leads, follow-ups, call recordings on the lead, telecaller mobile app |
| Channels & APIs | Voice, SMS and WhatsApp APIs; unified communication stack | Cloud IVR, CRM, WhatsApp API, SMS blast, voice broadcasting, autodialer and RCS |
| Scale claims | 25B+ interactions a year and 99.99% uptime (official site claims) | Since 2011: 15+ years, 1,500+ clients, 12,000+ users, 5.0★ on Google |
| Support & setup | Online onboarding and support | Free trial available. A dedicated support person for every client (no call-center queue). In-person setup and staff training in Hindi/Punjabi across Punjab, Chandigarh, Haryana, Delhi NCR and Himachal; remote setup pan-India |
| Works together? | Yes: ready integration with Sukam Apps CRM | Yes: keep your Exotel number, log calls in Sukam Apps CRM. Sukam also has ready integrations with Exotel, Kommuno, Smartflo, Airtel, Servetel and more |
You do not need to give up your Exotel number. Most businesses that come to us either keep Exotel and add Sukam Apps CRM through our ready integration, or move IVR to Sukam Apps when they want a single local vendor. We map your current call flow first, so callers hear no change on the day you go live.
Yes for small and mid-size businesses that want IVR plus a CRM and local support. For large contact centres that need AI voice agents and developer APIs at scale, Exotel may suit better.
Yes. Sukam Apps has a ready Exotel integration: calls are logged against the CRM record, recordings attach to the lead, and you keep your existing Exotel number.
According to its official website, Exotel offers AI voice and chat agents and claims up to 75% containment. Check exotel.com for current details.
Punjab, Chandigarh, Haryana, Delhi NCR and Himachal Pradesh. Other locations are supported online.
Exotel pricing is on request from Exotel. For Sukam Cloud IVR, call or WhatsApp 99142 49191 for a quote based on your channels and call volume.
Only from Exotel's official website, checked on 6 November 2026. Features and claims can change, so please confirm on exotel.com.