Many business owners already use accounting or ERP software and wonder whether they also need CRM.
Both systems help businesses manage information, but their main purposes are different.
1. What Does CRM Do?
CRM focuses on customer relationships and the activities involved in managing leads, sales and customer interactions.
For example, when a dealer enquires about your product, CRM can help your team record the enquiry, schedule follow-ups and track the sales opportunity.
2. What Does ERP Do?
ERP commonly manages business operations such as accounting, inventory, purchasing and other internal processes, depending on the software.
For example, after a customer places an order, an ERP system may help manage the invoice, stock and related transactions.
3. Can a Business Need Both?
Yes, depending on its requirements.
Imagine a distributor that already uses accounting and inventory software. It can manage invoices and stock but struggles to track new enquiries and pending sales follow-ups.
A CRM may help manage the sales process, while the ERP continues to handle accounting and inventory.
Some software products combine CRM and ERP functions, and the systems may also integrate with each other. Check the capabilities of the specific products before deciding.
Final Advice
CRM helps manage customer relationships and sales activities. ERP helps manage broader business operations.
Choose based on the problems your business needs to solve. Do not buy two systems if one already meets your requirements.
Want to understand whether your business needs CRM, ERP or both? Discuss your requirements with the Sukam Apps team.
