When a customer places an order, the first thing they want is a quick message saying “your order is confirmed”. After that they want to know when it is packed, when it ships and when it will arrive. WhatsApp is where Indian customers actually read these updates, so a good set of WhatsApp order templates saves your team dozens of calls every day.
Below are 13 ready-to-use WhatsApp order message templates for shops, D2C brands, distributors and manufacturers. Copy them, change the words to match your business, and submit them for approval on the WhatsApp Business API.
What Is a WhatsApp Order Template?
A WhatsApp order template is a pre-approved message format that a business sends through the WhatsApp Business API to update a customer about their order. Because the business messages the customer first (outside the 24-hour chat window), Meta requires the message to be a template that it has reviewed and approved.
Each template has fixed text plus variables such as {{1}} and {{2}}. Your software fills in the customer name, order number, amount or tracking link automatically when the message is sent.
- Utility templates: order confirmation, payment received, dispatch, delivery and refund updates. These are cheaper and must not contain offers.
- Marketing templates: cart reminders, reorder reminders, discounts and new arrivals. These cost more and need the customer’s opt-in.
- Buttons: you can add “Track Order”, “Call Us” or quick-reply buttons like “Confirm COD” to most templates.
13 Ready-to-Use WhatsApp Order Templates
1. Order Confirmation
Order ID: {{2}}
Amount: ₹{{3}}
We will update you here on WhatsApp when your order is packed and dispatched.
Category: Utility · Button idea: “View Order”
2. Payment Received
Category: Utility
3. Cash on Delivery (COD) Confirmation
Category: Utility · Quick-reply buttons: “Confirm Order” / “Cancel Order”
4. Order Packed
Category: Utility
5. Order Dispatched with Tracking
Tracking number: {{4}}
Expected delivery: {{5}}
Category: Utility · Button: “Track Order” (dynamic URL)
6. Out for Delivery
Category: Utility
7. Order Delivered and Feedback
Category: Utility · Quick-reply buttons: “All Good” / “Need Help”
8. Order Delayed
Category: Utility
9. Order Cancelled
Category: Utility
10. Refund Processed
Category: Utility
11. Dealer / Distributor Order Received (B2B)
Category: Utility · Good for manufacturers and distributors who take orders from dealers
12. B2B Dispatch with LR / E-way Bill Details
LR number: {{4}}
E-way bill: {{5}}
Please share the receiving once the material reaches you.
Category: Utility
13. Abandoned Cart or Reorder Reminder
Category: Marketing · Send only to customers who have opted in
Tips to Get Your Order Templates Approved
- Keep utility templates purely informational. If you add a discount or “shop now” line, Meta may reclassify the template as marketing, which costs more.
- Use clear variable placeholders and give sample values when you submit, for example {{2}} = “SA-10234”.
- Write your business name in the message so the customer knows who is writing.
- Avoid ALL CAPS, too many emojis and vague text like “Hi {{1}}” with nothing else.
- Create one template per purpose instead of one long message for everything.
What Do WhatsApp Order Messages Cost in India?
Meta charges per delivered template message, and the rate depends on the category. On Sukam Apps, utility messages such as order updates are currently ₹0.14 each and marketing messages are ₹0.99 each for Indian (+91) numbers, plus GST. Replies inside the 24-hour customer service window are free up to 1,000 each month. These Meta message charges are billed separately from the Sukam Apps plan fee, and rates may change if Meta revises its pricing. See the full WhatsApp Business API pricing in India.
How to Send Order Templates Automatically
Typing these messages by hand does not scale. With Sukam Apps WhatsApp Business API, order templates are sent automatically when an order is created or its status changes in your store or in Sukam Apps CRM. Your team sees every reply in one shared inbox, so a customer who answers “Need Help” is picked up by a real person within minutes.
- Connect your store (Shopify or WooCommerce) or your order sheet.
- Map order fields to template variables: name, order ID, amount, tracking link.
- Choose when each template goes out: on order, on dispatch, on delivery.
- Track delivered, read and replied messages in the dashboard.
Want your order templates written, approved and automated for you? Call +91 99142 49191 or WhatsApp us for a free demo. Sukam Apps has been helping Indian businesses since 2011 and serves 1,500+ clients.
Frequently Asked Questions
What is a WhatsApp order template?
It is a Meta-approved message format that a business sends on the WhatsApp Business API to update customers about their order, such as order confirmation, dispatch, delivery or refund. Variables like {{1}} are filled in automatically with the customer name, order ID or tracking link.
Is an order confirmation message a utility or marketing template?
A pure order update such as confirmation, payment, dispatch or delivery is a utility template. If you add offers or promotions, Meta can treat it as a marketing template, which costs more.
Can I send order updates from the normal WhatsApp Business app?
You can send them manually one by one, but automatic order messages with templates, variables and buttons need the WhatsApp Business API.
How long does WhatsApp template approval take?
Most templates are reviewed by Meta within minutes to 24 hours. Clear wording and correct category selection help them get approved the first time.
Does Sukam Apps help write and submit order templates?
Yes. Sukam Apps writes your templates in line with Meta’s policies, submits them for approval and connects them to your store or CRM so they go out automatically.
